César Hildebrandt: “Los portales del Estado no deberían usarse como un instrumento a favor de la reelección de autoridades”

César Hildebrandt

El uso de recursos del Estado para las campañas políticas siempre genera polémica. Algunas autoridades intentan usar el personal que tienen en la institución, y todo lo que tengan a la mano, para conseguir más votos.

César Hildebrandt Chávez, consultor en comunicaciones de ProGobernabilidad, estuvo en Piura y se pronunció sobre el uso que las autoridades municipales y regionales hacen de los portales del Estado.

“A menudo sucede que las autoridades de un gobierno regional, o municipal convierten al portal de la institución en un instrumento de propaganda (…). Las páginas web deberían ser un instrumento al servicio de la gente y no un instrumento a favor de la reelección de un personaje en particular. Por ello, se debe evitar esto y mostrar información útil que necesita la ciudadanía”, expresó Hildebrandt Chávez.

Agregó que a largo plazo en nuestro país debería constituirse lo que existe en Colombia, que es un ministerio que vea exclusivamente este tipo de canales de comunicación para que los fiscalicen.

“Se debe fiscalizar que una página no se convierta en un instrumento político. ¿Qué pasaría si canal 7 empieza a informar solamente de actividades de Ollanta Humala? Habría una protesta, y usualmente la hay cuando sale Nadine Heredia más de dos horas. El canal 7 es regulado por la opinión pública, pero a nivel de páginas web, que también son instrumentos de comunicación, cuando éstas se convierten en herramientas politizadas, no hay nadie quien las fiscalice, o por lo menos no hay esa fiscalización con el interés que sí lo hay en otros medios de comunicación como la televisión”, finalizó César Hildebrandt.

Municipalidad de Piura

 

 

Gobierno regional de Piura

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